Downtown Highlights: The Alley YMM

By Dawn Booth | Sep 10, 2019 | Fort McMurray - Downtown

A new family-friendly facility brings local entertainment to the next level

The Alley YMM is the newest family entertainment centre to open its doors in the Wood Buffalo region, and it’s gaining popularity each day.

With five and 10-pin bowling alleys, an arcade packed with the newest featured games, a walk-up Starbucks, food counter, and a licensed bar with a place to pour your beverages; the Alley YMM is raising the bar in the local entertainment industry.

The all-age, family-fun facility is located in Fort McMurray’s lower townsite at 8528 Manning Avenue and is neighbours with restaurants like Cora’s Breakfast & Lunch and Spring Moon. It first opened its doors in July.

According to, approximately 95 million people across the globe enjoy the game of bowling, and it comes with many benefits as it promotes body growth and helps reduce weight and stress.

Bowling can also be played at a competitive level at ages 10+ for five-pin and 11+ for 10-pin bowling, as stated by Youth Bowl Canada. The organization explains the YBC league offers the importance of sportsmanship and fair play.

There are currently no registered youth bowling leagues in Fort McMurray, but with two alleys now open in the community, it has the opportunity to exist in the future.

The Alley YMM is the second bowling place to open in Fort McMurray this summer and has been receiving raving reviews on its Facebook page. It currently scores a 4.9 out-of-five based on the opinion of 72 people.

Based on her positive experience from hosting a birthday party for her four-year-old, Melanie Russell recommends Alley YMM to others.

Whether you’re hosting a birthday or company party, bowling is a great way to get everyone together. The Alley YMM has made it easy for its guests to book in advance online.

As for the menu, it has a list of finger foods with fair prices, starting at $3.49 for fries to $35.99 for a 24-inch pizza. The kids’ menu also includes fan food favourites like fries and chicken fingers.

The Alley YMM is open every day of the week: Monday to Thursday, 11 a.m. to 11 p.m. On weekends, it’s open 10 a.m. to 12 a.m. on Friday and Saturday. On Sunday, 10 a.m. and closes at 10 p.m.

To thank the fans, it’s hosting a "Snap & Share" social media contest.

During September, guests will receive a chance to win 60 minutes of bowling, four shoe rentals, $20 in arcade play and a 12-inch pizza.

To enter the contest, guests have to take a photo at the Alley and tag them on their social media platforms at @thealleyymm.

Learn more about The Alley YMM on their Facebook page for updates and announcements.

Headshot of blog admin

Dawn Booth is a freelance journalist and owner of Media Booth, a marketing and communications business in Fort McMurray, Alberta. Learn more at