By Tom Albrecht | Jan 25, 2018 | Seller Advice
That’s awesome! You’ve got a bright future & we’re excited for you. But between now and then, you’ve got work to do. You have an asset to dispose of, and you’re going to say goodbye to a home full of memories.
If you are thinking of selling your home yourself , then this blog is for you.
Part of your marketing plan is probably going to involve at least one open house, and that’s a good thing. Why? Because they work...we’ve sold many homes this way.
In this short post, I’ll cover how to optimally time your open house, as well as drop in a few other free tidbits about how to run a successful open house, which could result in a sale (and the associated new life!).
More accurately, from a sales & marketing perspective:
“How do I get as many qualified buyers through my home for minimum input of my time, money &/or energy?” - You
Here are some things to think about:
Letting People Know (How) The Event Itself (What) Preparing Your Home For Sale (What) Timing (When)
We will cover these in order:
This can be achieved in about a million ways. For example, we sometimes door-knock, use social media, branded signage, and the MLS®. We’ve even hung out on the street corner with a big arrow saying “DONUTS ⇒”.
With your more limited (or different) assets, how do YOU plan to get the word out? Hint: Be creative and SPEND MONEY!! Selling your home yourself is kind of like being a new REALTOR®: You’re going to want to be a very energetic, creative, marketing-lover to get people in the door.
Most members of the public will be nervous about getting into a purchase contract with you, and most will have REALTORS®, so you’ll want to engage and appeal them too, in my opinion.
Remember, that you’re not just selling the home. In many ways, that’s actually second. You are selling yourself as someone that a prospective buyer can trust, and who they want to do business with. People don’t tend to buy homes from people they don’t like, so be nice.
Don’t be desperate though! Tough balance, right?
Unless you are trying to sell a condo, in which case...don’t bother because open houses don’t work. In fact, if you have success with one, please contact us because we might want to hire you.
If it seems daunting, or if you don’t get the desired results yourself, please feel free to reach out to us. We have specialist listing agents who will give you all the info you need, without pressure, and IF you choose to list your home at some point, they’ll look after you like a family member. They are marketing EXPERTS and everyone at our team loves helping people. :)
Thanks for reading and sharing!
1 This post is not intended to solicit clients of competing real estate brokerages currently under contract for sale.